16:9 video frame thumbnail of Shaun standing atop a windy Highland trail near Elgin with a cinematic play icon overlaid, linking to short film https://youtu.be/tP0x1uCp7cs

— MY STORY

THERE’S MORE TO MY STORY THAN LOSING 110LB.

Losing the weight changed how I looked. What mattered more was what it allowed me to do.

• THE REAL POINT

I DIDN’T LOSE 110LB JUST TO HAVE ABS.

Getting fit ultimately became about capability. It was about training for triathlons, riding Glenlivet bike trails, climbing local hills, taking on outdoor adventures, and having the energy to say yes to life and my children.

/ HONEST TRUTH

IF I CAN DO IT, ANYBODY CAN.

THE DIFFERENCE IS, MOST PEOPLE WON’T.

Losing weight and building strength is simple, but it is not easy. There are no secret diets or magic shortcuts. It comes down to consistency, executing boring basics daily, and showing up even on days when you can’t be arsed.

+ YOUR GOALS

GET FIT. DO MORE. SAY YES TO MORE.

You don’t need to become a fitness-obsessed person, live in the gym, or get ridiculously lean. Build functional strength, feel better every single morning, and then use that capability to enjoy real life outside.

— ELGIN, MORAY & SPEYSIDE

I WANT TO BUILD SOMETHING HERE.

This is about creating a genuine local fitness community across Elgin, Moray, and Speyside. We tackle Ben Rinnes hikes, Glenlivet bike rides, Saturday parkruns, and relaxed social events. Whether you are a mum, dad, total beginner, or returning to fitness, there is a place for you here.

4:3 static placeholder image for local Moray client transformation journey showing real outdoor activity

4:3 static placeholder photo of local beginner client taking part in Speyside trail run

4:3 static placeholder image for local mum returning to fitness after years away

4:3 static placeholder image showing local client participating in community outdoor event

■ PROOF

THIS ISN’T JUST MY STORY.

Client Story Placeholder 01

Client Story Placeholder 02

LOCAL MEMBER - ELGIN

LOCAL MEMBER - SPEYSIDE

Static client story details go here. Focuses on regain of daily energy, consistent training habits, and completing local hill walks comfortably.

Static client story details go here. Highlights building functional strength, improving stamina, and getting back into regular physical activity.

Client Story Placeholder 03

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LOCAL MEMBER - MORAY

LOCAL MEMBER - ELGIN

Static client story details go here. Demonstrates realistic lifestyle adjustments, balanced nutrition, and improved daily mood.

Static client story details go here. Focuses on long-term accountability, stress relief, and enjoying family weekend outings.

+ ACCOUNTABILITY

THE INFORMATION ISN’T THE SECRET.

I give information away freely. You can find workouts anywhere. Coaching adds personal accountability, direct daily support, tailored adjustments, and someone genuine in your corner when motivation fades.

Apply For 1:1 Coaching

— WHAT'S INCLUDED

STRONG DAD 1:1 LOCAL COACHING

Habit & Video Check-Ins

Direct Access & Training

Nutrition & Community

Daily habit tracking paired with meaningful weekly video check-ins to review your progress and maintain momentum.

Direct messaging access to Shaun with flexible training routines tailored to your actual schedule and busy life.

Practical nutrition education without rigid meal plans, combined with an open local community and zero gatekeeping.