Shaun standing on a scenic Scottish hill looking out over the landscape after an outdoor training session, natural moody daylight
Shaun standing on a scenic Scottish hill looking out over the landscape after an outdoor training session, natural moody daylight
— STRONG DAD SHAUN

THERE’S MORE TO MY STORY THAN LOSING 110LB.

Losing the weight changed how I looked. What mattered more was what it allowed me to do.

• THE REAL POINT

I DIDN’T LOSE 110LB JUST TO HAVE ABS.

I don’t have abs now. And I’m absolutely fine with that. Getting fit gave me something far more useful — the ability to say yes to things I previously wouldn’t have dreamed of doing. My first triathlon. Bikes. Hills. Adventures. And when Arthur and Munroe ask ‘What’s over that hill?’ I want to say, ‘I don’t know. Let’s go and find out.’

/ HONEST TRUTH

IF I CAN DO IT, ANYBODY CAN. THE DIFFERENCE IS, MOST PEOPLE WON’T.

There was nothing special about me. I spent years losing weight, putting it back on and trying another diet. What worked wasn’t a secret diet or more motivation. The principles are simple, but simple doesn’t mean easy. You still have to show up when you can’t be arsed and do the boring stuff for long enough to work. Anyone CAN do this. Not everyone WILL.

GET FIT. DO MORE. SAY YES TO MORE.

110LB

TOTAL WEIGHT LOST & SUSTAINED

You don’t need to live in the gym or get ridiculously lean. Lose weight if you need to. Get stronger. Get fitter. Feel better. Then go and USE it.

+ LOCAL COMMUNITY

I WANT TO BUILD SOMETHING HERE.

I want to build a supportive, down-to-earth fitness community right here. We're organizing Ben Rinnes hikes, Glenlivet bike rides, local parkrun meetups, and casual social events. This is built specifically for dads, mums, beginners, and anyone getting back into fitness who wants consistency without the ego.

— REAL STORIES

RESULTS

CLIENT NAME

CLIENT NAME

RESULT / ACHIEVEMENT
RESULT / ACHIEVEMENT

SHORT CLIENT STORY

SHORT CLIENT STORY

CLIENT NAME

CLIENT NAME

RESULT / ACHIEVEMENT
RESULT / ACHIEVEMENT

SHORT CLIENT STORY

SHORT CLIENT STORY

• NO GATEKEEPING

THE INFORMATION ISN’T THE SECRET.

I’m not interested in gatekeeping information. Calories, protein, training and steps aren’t secrets. You can learn that for free. The hard bit is doing it consistently. Coaching gave me accountability, someone in my corner and help adjusting when life got messy. That’s what I provide now.

■ HOW WE WORK TOGETHER

1:1 ONLINE COACHING

Daily Habit Tracking

Weekly Video Check-Ins

Direct Access When Needed

Flexible Training Plans

Nutrition Education

Community Support

No Gatekeeping

Cancel Anytime

NOT READY FOR COACHING? START FOR FREE.

I’m building free videos and straightforward resources covering fat loss, nutrition, training, and building realistic fitness habits that fit around work and family life.

WHAT DO YOU WANT TO BE ABLE TO SAY YES TO?

GET FIT FOR THE LIFE YOU ACTUALLY WANT TO LIVE.